Voice SEO is the optimization of keywords and keyword phrases for searches using voice assistants. According to some SEO experts, voice SEO is necessary for websites to appear effectively in the results of searches performed through voice assistants. Voice search optimization is the process of updating and streamlining information on pages so that it appears in voice searches. Voice search optimization aims to optimize your page to answer people's questions when they perform verbal searches.
This process allows you to have the opportunity for the voice search device (Alexa, Siri, OKGoogle) to read your page every time the user requests information related to your page. One way in which voice search affects digital marketing is by changing the way people search for information. Instead of typing their queries, users can express their requests, resulting in longer search queries. Marketers must optimize their content to rank well in voice search results.
Especially with COVID-19, more and more people are turning to voice search. According to Gartner, 32% of consumers are interested in hands-free technology that limits contact or contamination. But if you ask: “What are the mountains of Switzerland? first, and follow up with the query “How tall is Rigi? Google will tell you that it is 1,798 m high. To optimize voice search, you must identify the questions asked by people who are related to your products and the target keywords.
Digital marketing tools, such as Answer the Public, can help you identify questions asked by people that are relevant to your keyword strategy. Marketers should focus on optimizing their content for these types of keywords in order to rank higher in voice search results. With tools such as Google Keyword Planner or Ahrefs, marketers can identify the most relevant keywords for their business and target audience in order to optimize their content with the most precise keywords. Marketers should consider voice searches in their marketing strategy, as a Google report suggests that 41% of adults and 55% of teens use voice searches at least once a day.
Marketers also need to optimize their local ads to rank well in voice search results, since many search queries are made to obtain local information, such as the location of a business, the service closest to the user's GPS position, or the opening hours of a store. We offer comprehensive services such as website design, search engine optimization (SEO), content marketing, performance marketing, social media marketing, CRM and marketing automation, email marketing and more. Many SEO experts, marketers and specialists believe that Google's BERT algorithm will have a significant impact on search engine marketing and voice searches. As Apple, Amazon, Microsoft and Google are continuously developing technological voice recognition capabilities, the growth of voice search is expected to compete with smartphone market penetration.
This can be a convenient way for users to search for information, and it can also have a significant impact on digital marketing. Just as voice search algorithms use data, location, and various data points to understand the search context, marketers must deepen their understanding of the consumer and their behavior. Marketers should optimize their websites or mobile apps, as a good user experience can increase conversions. However, a voice search strategy is not just about trying to remain relevant in an evolving digital landscape, but about identifying ways to use voice search to create digital experiences that increase customer loyalty and generate brand awareness.