Watch this live social media template Social media traffic metrics cover the same things as SEO traffic (visits, unique visitors, traffic sources, etc.) You might want to track your general KPIs for all channels, as well as channel-specific numbers. Like social media traffic, you might want to track overall conversions, as well as the results of each channel. Watch this live email marketing template. For example, you might be tempted to keep track of improper metrics, such as your “likes” on Facebook or your followers on Twitter, but if you're not currently running a social media campaign with the goal of getting more “likes” or followers, why track it? Not an effective KPI.
The marketing KPI (key performance indicator) is a measurable value that marketers use to evaluate success across all marketing channels. The most popular marketing KPIs include cost per lead (CPL), qualified marketing leads (MQL), cost per acquisition (CPA), and website visits by marketing channel. Your social media metrics should help you determine the performance of your social media campaigns and their ROI. However, the only way to guarantee this (or even to start) is to track the correct KPIs from social networks, regardless of the number of fans, followers or likes.
That said, there are four main areas that social media KPIs should focus on. Find more than 15,000 writers, publishers, content strategists, translators, freelance designers and more experts to hire. Tracking several digital marketing KPIs will provide your marketing team with all the information they need to make wise decisions about your business. Because many digital marketing metrics are easily tracked, it can be tempting for marketers to gather more information than they need.
DashThis is the power behind thousands of reporting panels created and delivered by agencies and digital marketers every month. The ease of tracking any digital marketing KPI, from website traffic to e-commerce metrics, customer loss, CPA, or organic search, can be a double-edged sword. Nowadays, technology is more advanced and marketers have a more sophisticated approach: digital marketing KPIs. Using KPIs in digital marketing helps measure progress and quantify what would otherwise be intangible marketing benefits.
Key performance indicators, or KPIs, are metrics that show the performance, in numbers, of a specific action in digital marketing. If the cost per conversion is lower than your customer's lifetime value, your digital marketing strategy is wasting resources instead of generating benefits. The digital marketing performance metrics you choose should depend on your business and marketing objectives. You should keep track of your digital marketing metrics to have a clear idea of what works and what doesn't.
While the specific combination of KPIs you track will depend on your company and the exact channels you're targeting with your digital marketing campaigns, there are several categories that apply to most companies doing business online. If you're building a complete marketing program, see here for a broader view of the marketing KPIs that matter. In other words, the KPI must provide a specific result that digital marketers can measure, that can be identified when you achieve it, that is relevant to your objectives and to which a deadline or deadline can be applied. If you don't meet your digital marketing KPIs, review various elements of the marketing campaign, such as the subject lines of email marketing, the call-to-action buttons on landing pages, or the text of messages in advertising campaigns.
Nowadays almost everything can be tracked, so it's easy to see exactly where your paying customers are coming from, their cost per lead, the cost per acquisition, what digital marketing efforts have worked best, and so on...