Then create a list of the people who have visited your. In the “Custom Audience List”, choose the “Website Traffic” option as your marketing objective. Next, create a list of the people who have visited your website and select the audience you want to target your retargeting ads from the drop-down menu under the “Website Traffic” tab. With list-based retargeting, you use lists of your current customers or visitors who have provided you with their email address and show them specific ads.
Maybe you want your blog subscribers to download a white paper whose popup announcement they've been ignoring on your home page, or you want users of the free trial to switch to a paid plan. Both situations would be appropriate for retargeting campaigns. Screen remarketing is an easy way to reach buyers who have visited your site. Keep track of customers who have shown interest in your brand and your products and show them visual advertisements for your brand when they visit another website.
Display ads can be displayed on websites that are part of the Google display network. While retargeting focuses on attracting new audiences or customers through advertisements on social networks, email or other platforms, remarketing usually focuses on sales or marketing emails that are sent to re-engage customers. Remarketing is a marketing tactic that consists of trying to advertise to those who have interacted with your company before. This strategy aims to improve customer relationships through the use of marketing tactics that are based on a more urgent personal appeal.
If you don't participate in remarketing strategies, you should, as they will increase the success of your online marketing. Remarketing is a marketing strategy that sends targeted ads to buyers who have already visited a website or product page without taking any action.