Some of the many benefits of using influencer marketing include increasing potential customer engagement, the ability to reach new audiences, and obtaining high-quality content that can be reused in other marketing channels. Social media influencers can be valuable marketing tools that increase brand visibility, discoverability, SEO, and more. Their attention and feedback can also improve your brand's authority and strengthen your reputation. However, carefully using the right influencers is crucial to avoid reputational damage and headaches.
Influence marketing is the fastest-growing marketing channel, and for good reason. Influencers are key partners for content creation, product launches and content promotion. They help save your marketing team time and resources by creating authentic content about your brand that successfully appeals to your audience. According to the Influencer Marketing Hub, 50.7% of brands that use influencers have e-commerce stores, demonstrating the value that social creators bring to brands when it comes to creating the online presence of brands.
Promoting influencers' blog posts and other content on your platform is beneficial for both parties. You're helping the influencer to market their personal brand and, at the same time, attract their audience to your channels. For a seamless experience, integrate e-commerce platforms like BigCommerce into your influencer marketing workflow. What was once limited to public relations or social media departments, influencer marketing, is now considered a key element of marketing strategies and is included in media plans.
This is the power that influencers in diverse industries have, and the reason why they remain such an important resource for marketers. A key advantage (and potential impediment) of the Internet is the length of content; while books can be out of print or difficult to locate, and print ads come and go, online content can remain indefinitely and you may receive customers and site visits from old publications created by influencers recently discovered by a new audience. Sometimes, an influencer can help with product selection, in these cases, one of the most important benefits of influencer marketing that exists. Influence marketing takes advantage of the credibility of a popular content creator to promote your brand through recommendations and paid promotions.
Although marketers tend to be creative people, sometimes it can be difficult to get inside the head of your target audience. Influence marketing allows you to access the networks of some of the most connected people on social networks. Testimonials are especially beneficial for emerging brands, since a positive review from a trusted influencer can introduce your products to a large segment of the market and generate your first sales. However, using influencer marketing also has some disadvantages, such as it can be expensive to work with high-profile influencers.
By creating shopping experiences native to digital technology by using a sticker with an Instagram link in Stories, doing a live unboxing on Twitch or appearing on a live shopping stream on YouTube, influencers are creating memorable online shopping experiences that are generating real growth for brands. They can connect you with the best influencers for your strategy, so that you can take advantage of influencer marketing and emerging trends without investing time and resources in mastering the field. Instead, focus on showing your authority, humor, and current trends to generate a viral marketing campaign. The expansion of social media marketing has given consumers more choices, making social media influencers essential to avoid noise and genuinely connect with customers.