To start, make a list of about 10 words and terms associated with your product or service. Use an SEO tool (Google's keyword tool, Ahrefs, SEMrush or GrowthBar, just to name a few) to research these words, identify their search volume and find variations that make sense for your business. Keyword metadata is rarely used to tabulate search engine rankings. However, you should already know the phrases of your keywords, so it doesn't hurt to add them to the metadata of your keywords.
You'll want to include a variety of phrases. As a general rule, try to keep between 3 and 7 sentences, each consisting of 1 to 4 words. A good example would be a bachelor's degree in computer science. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines like Google.
Since search is one of the main ways people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Organic search is just a fancy name for normal search engine results without advertising, and the way that marketers use organic search as a marketing channel is through search engine optimization or SEO. Remember that you're blogging primarily for your audience, not for search engines, so study your target market and write about the things that interest them. Search engine optimization is a key part of online marketing because search is one of the main ways in which users navigate the web.
Successful search marketers know that it's not enough to bring traffic to a site, but that what traffic does once it reaches the site is just as important. Accredited, quality content is the main driver of your search engine rankings, and there's no substitute for great content, especially when doing SEO marketing. On Google and other search engines, the results page usually includes paid ads at the top of the page, followed by normal results or what search marketers call organic search results. However, the terms “Google” and “search engine”, which represent 92% of the market share, are synonymous for the purposes of this publication.
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