Within 1 to 5 business days, we'll connect you with a digital marketing trainee who will help you grow your business while you advise. The average person spends approximately 7 hours every day online. This is a combination of work-related online use and recreational use. Two of those hours a day are dedicated exclusively to browsing social networks.
This means that customers spend almost half of their waking hours on a digital medium and around 13 percent of the day on social media. Studies show that a company that markets its product using every possible channel has an average customer retention rate of 89 percent. This represents a big jump from the customer retention rate of 33 percent of companies with a less robust marketing strategy. A study shows that 62 percent of all social media users are within the age range of 18 to 34 years.
This allows digital marketers to focus on a smaller range of people who already have more in common. Your apprentice will work 10 hours a week, in exchange for 1 to 2 hours of tutoring per week. Learn how to get the best out of your new apprentice and grow your business by working together. If you want to remain competitive in your industry, it's vital that you keep up with your competitors.
And it's very likely that many of them are already using digital marketing strategies to reach new potential customers, attract current customers, and influence purchasing decisions. According to the Content Marketing Institute, 76 percent of B2C marketers and 88 percent of B2B marketers currently use content marketing strategies, such as blogs, to attract their target market. Since most brands reach consumers and interact with them through digital marketing, consumers expect this type of digital engagement from the brands they shop from. In addition to getting organic or unpaid traffic, modern brands also use paid digital marketing strategies to reach their ideal customers online.
A report revealed that 66 percent of B2B sellers say they use SEM, making it the most used paid marketing tactic by B2B brands. While B2C marketers (64 percent) also report that SEM is the most effective form of paid advertising. It's clear that paid channels, such as search ads and social media, are as important to a brand's digital marketing strategy as those that aim to generate organic traffic. After consulting many companies, large and small, to create digital marketing strategies, I have identified 25 essential digital marketing activities in our Smart Insights RACE planning framework that are relevant to companies in different sectors where it is necessary to work.
This customer lifecycle map shows an example of the main digital marketing touchpoints that should be reviewed in a business-to-business (B2B) digital marketing strategy. Over the past 30 years, marketing has become much less about Don Draper and much more about Steve Jobs, Larry Page and Rihanna. Online ads are the new billboards, podcasts are the new radio, and everything works with AI. A campaign could focus on skincare products for women in their 20s.
Another could focus on makeup products for women in their 30s. Digital marketing is important because it allows brands to target their audiences throughout the funnel, automate marketing activities and measure absolutely everything. Brands not only use digital marketing strategies to reach their audience, but they continue to increase their spending on these strategies. With a world of social media, television and radio platforms at their disposal, digital marketers have many more places to reach customers.
Through social networks, digital marketing professionals have learned to keep up with trends and to create digital media that can go viral and reach millions of people. Both marketing approaches are valid and successful, but combining them can create a stronger marketing strategy that covers all the bases. Digital marketing tactics, such as social media, are not only great for improving customer service, but they can also help improve customer relationships by allowing brands to better understand the needs and desires of their customers. Companies often tell me that they already have enough strategies and plans and that they are rarely referred to; that putting their strategy in writing would create problems of integration and ownership; that digital plans are not useful, since technologies and marketing approaches change so quickly; and that they simply don't have the resources or time to create them.
Another reason why digital marketing is important is that it allows you to automate many of your marketing activities. The account manager is responsible for managing all accounts associated with the marketing campaign. There was a time when developing and implementing marketing campaigns meant publishing advertisements on television and radio, and placing print advertisements in newspapers and magazines. Effective digital marketing is now non-negotiable for brands that want to be where their customers are.
This alone makes digital marketing the most important thing your company can focus on, in addition to providing your customers with an excellent product and experience. By reviewing these analyses periodically, you can also work to optimize your marketing budget by allocating more of your budget to the tactics that offer the best results. You can use several digital marketing channels to achieve this, including SEO, content marketing, digital ads, email marketing, and more. A crucial benefit of digital marketing is that it allows you to acquire new customers at a lower cost than traditional marketing.
Marketing tools that allow social media monitoring allow you to track mentions of your brand or keywords. Companies can market through email, social media and SEO-driven content marketing at just a fraction of the price of producing and distributing print advertising or developing and placing advertisements on major radio stations or television channels. .