Marketing automation allows you to automate and measure your marketing tasks. It helps create a real-time, relationship-oriented approach to marketing campaigns. It improves efficiency, productivity, lead generation and revenues. Automated processes will be responsible for customer communications, acquisition of leads, content programming, social media management, market research and analysis; practically any task that does not require active human participation.
But before we get into the details, let's make sure we have a shared understanding of what it means to “optimize online marketing automation”. By implementing streamlined workflows, marketing automation can help you achieve more, faster. It can also give your marketing or advertising a much-needed boost; since automation tools can collect and analyze data, they can help you find the most effective ways to reach your customers and attract them. To effectively map the customer journey, brands must identify all the touchpoints that occur at each stage and how they can use marketing automation to interact with their customers at each of the touchpoints.
Plan all your current marketing tasks and select those that require a lot of time and are compatible with automation. In this way, marketing automation can help you get leads with minimal effort and increase the chances of conversion. Given that 83% of consumers are actually willing to share their data if this translates into a more personalized experience, it's no surprise that marketers use automated tools to collect this customer data and apply it to their campaigns. Data shows that 80% of those who use marketing automation increase their leads, while 77% increase their conversions.
Artificial intelligence (AI) is, in many ways, the driving force behind the world's best marketing automation tools. To get the most benefits from marketing automation tools and strategies, here are some practical tips to keep in mind. A robust marketing automation platform will allow you to monitor and segment your audience with pinpoint precision. Let's take a closer look at why you might consider automating certain aspects of your digital marketing and advertising, and how this technology is often used to improve performance.
While automation immediately makes marketing more efficient, introducing new software and processes requires an investment in training the appropriate staff. Get data from email marketing, social media, digital advertising and your website, and then use automation to segment your contacts, personalize your messages, schedule marketing campaigns, and create stronger customer experiences.