Did you know that more than 72% of companies haven't looked at their advertising campaigns in more than a month? And that's just the beginning. Too many companies give up on monitoring their digital marketing performance, often because they don't know how to measure digital marketing success. A goal like “Increase sales by 25% by the first quarter” is easy to track and monitor to see if you can achieve it. Here you can compare the number of new visitors you have with the returning visitors.
This metric is an excellent indicator of the user experience you offer. When you offer a relevant and positive user experience, you're likely to have a higher rate of returning users. Returning visitors are critical to helping you earn revenue for your business. By tracking this metric, you can see if your digital marketing campaigns are driving people back to your website to learn more about your company and make conversions.
Here you can see the average session duration for each channel, from paid to direct search. WebFX's patented digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI and make strategic decisions. Therefore, I'm going to explain in depth the ten marketing KPIs that you need to track to develop that single source of information. If you want to know how to measure the success of digital marketing, you should know that you can't measure it without including the conversion rate as one of your metrics.
Digital marketing plays a dizzying role and, with a wave of activities that take place day after day, it's important for digital marketers to have a goal. Tracking your digital marketing performance tells you how well your advertising campaign is working and the quality of traffic and engagement generated by the campaign. There are plenty of examples of how measuring digital marketing performance can lead to success, and here are some examples and success stories. When you're looking at digital marketing metrics, it's easy to feel overwhelmed by all the numbers available to your company.
We have a team of more than 500 marketing experts familiar with creating, launching and monitoring digital marketing campaigns. By tracking your digital marketing performance, you ensure that you're constantly improving and evolving with an ever-changing market. Digital marketers should look at the average time spent on the landing pages of their campaigns to know if users are reading their message and if it's successful. This means that, by measuring the digital performance of your campaigns, you can allocate your marketing budget efficiently and invest in marketing efforts that can improve conversions and drive sales.
You can also stay ahead of your competitors, as you would have a better idea of where the current market is and in what direction it might be heading. Custom metrics are metrics that look good, but have nothing to do with the success of your company's digital marketing. Basically, these metrics don't provide any indication that your marketing campaigns are succeeding.