How do we ensure that you hire 3% of the best independent talent As soon as the campaign launched, it also went viral. The organization took advantage of this opportunity by selecting images from diverse demographics and social age groups and displaying them on 10,000 billboards around the world. Undoubtedly, the campaign had a significant marketing impact, with 6.5 billion impressions in media around the world. Not only did brand awareness increase, but customer engagement also improved.
The campaign ultimately led to the sale of 231 million iPhones. This represented 62 million more telephone units than in the previous campaign. Jobs in Google search offered a 94% increase in organic traffic on their job detail page. This also led to a 10% increase in job applications.
Through this campaign, users were able to find jobs that fit their needs. Monster Singapore, Monster Malaysia, Monster Philippines and others doubled the same type of campaign. The influencers acted as word-of-mouth sellers and the campaign helped to boost sales. The brand saw a 35% increase in its sales and average traffic through this digital marketing tactic.
They also received 100 new customers from each affiliate. The secret to their success is to offer a top-notch customer experience. Responds to 8,000 requests for technical support and more than 10,000 tweets every month. Your Twitter account has lots of tips from 140-character Slack.
As part of the Perception of Perfection campaign, Superdrug sent a photo of a woman to 18 graphic designers from different countries. These designers were asked to photograph the woman to make her look beautiful. The results of the different countries were different. In some countries, designers made women's skin appear lighter, while in others, they made it look darker.
It was clear that the photos were edited according to the beauty standards accepted in different countries. The Perception of Perfection campaign soon went viral. It was discussed by major media outlets such as Huffington Post, CNN and Buzzfeed. The campaign received amazing responses, with more than 7,000,000 organic page views and 1,000,000 posts.
In 16 months, the brand recorded a 238% increase in organic traffic. The main objective of the campaign was to increase Uber's presence in India. Therefore, it created a referral program for both passengers and drivers. In this sense, the drivers served as sales people for the company and attracted some good drivers.
It's crucial, as Uber depends on its drivers. The driver referral incentive varied between €2,000 and €5,000 depending on the city. The result of the campaign was a 400% growth of the company through its referral program in India. Referral programs are excellent tactics for encouraging your user base to act as sellers for your brand.
After all, how can we ignore the fact that, currently, the data indicates a total of 4.54 billion active Internet users around the world? On social media alone, there are 3.8 billion people connected. All this was taken into account by companies and, therefore, digital advertising has become very important. After all, if 4.18 billion people use their smartphones to connect to the Internet, your company must also be present on this channel, reinforcing its relevance and brand recognition. Ideally, they should bet on more than one strategy, which means not allocating all resources to a single action.
For example, focusing on social media ads, paid searches, and even the use of influencers. On Google alone, there are about 75,000 searches per second. Considering that this is the most used page for surveys, the preference of 92.07% of users, how can we ignore it? The number of active users on Facebook is 2.5 million, while YouTube, WhatsApp and Instagram account for another 4.5 million. On average, studies show that users spend almost an hour a day on these channels.
A survey by Adestra shows that 73% of millennials prefer that communication with companies be done through this platform. The good news? A study by DMA Insight indicates that 99% of consumers check their emails on a daily basis. Find more than 15,000 writers, publishers, content strategists, translators, freelance designers and more experts to hire. So before we begin our learning about the types of digital marketing, let's first understand what digital marketing is.
Next, let's learn about the different types of digital marketing. There are many types of digital marketing that you can take advantage of to increase the reach of your audience. Using multiple digital marketing channels can help you create a comprehensive strategy that yields the best results. Content marketing refers to informative and valuable content, such as blog posts, instructional videos, and other instructional materials.
This type of marketing helps you connect with your audience and answer their questions. It can also help generate leads and close sales. Search engine optimization (SEO) is the strategy of creating content in such a way that search engines such as Google position your page at the top of the search engine results page (SERP). The social media platform you use will depend on the type of audience you want to reach.
For example, according to Pew Research, Instagram is better for reaching audiences between 25 and 29 years old, while people over 65 can do better through Facebook. Make your social channels part of your content marketing strategy. Decide the creation of your content, the format and the channels in which you would distribute your ideas. This marketing technique requires you to create a calendar where you can mark the days to publish on a particular channel and the days to publish on the other.
Since social networks are an interactive platform, you must also respond to your customers, in addition to publishing high-quality content. Real conversations help to gain trust and improve brand loyalty. Now that we've understood the types of digital marketing, let's see the details below, such as when and how to use the different types of digital marketing. According to a Google study, 27% of people around the world use mobile voice search.
The mobile consumer experience is increasing exponentially. Digital marketing requires immediacy as much as it does loyalty, and smartphones are one of the most immediate partners for solving problems anytime, anywhere. In today's fast-paced scenario, short and fast videos are faster than texts when it comes to attracting customers. Whether educational or entertaining, live or prerecorded video content is a reliable digital marketing option.
Today, more than 2 billion people search for something or another every month on YouTube. It's a promising opportunity to reach new customers, and video marketing strategies generate results throughout the marketing funnel. Make video part of your content marketing strategy. Be specific and decide if you want to add inspiration, education or entertainment.
Focusing on your goals helps you achieve your marketing goals faster. Initially, it does not need perfection or high production values. Pay attention to lighting and sound to make your videos clear and professional. If you want to capture the attention of a specialized audience that knows a lot about the industry, detailed and informative content will create value and attract them.
And if you're trying to reach a young audience, one of the most useful tools you have at your disposal is social networks. Find out what types of digital marketing platforms are the most popular among your target audience and start marketing there. Advanced search engine optimization (SEO) program. Digital marketing has become a big trend around the world.
Big brands have been investing mainly in digital marketing campaigns. Marketing of products and services through digital technologies, such as social networks, Internet, mobile phones, etc. A large part of digital marketing depends on studying how people relate to each other through the Internet, the creation of online content and the management of digital channels. Digital marketing involves multiple opportunities to nurture the audience through various digital channels and creative approaches.
It helps digital marketers optimize ads and the content that is published to increase customer engagement. Its benefits are countless, but you need to follow a few rules before starting a digital marketing journey. All companies, regardless of the industry, need a digital marketing strategy to thrive in today's hypercompetitive and always-on world. It's very easy to measure the effectiveness of your digital marketing strategies by using several tools, such as Google Analytics, Adobe Analytics and Google Data Studio.
Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. Simplilearn is one of the world's leading providers of online training for digital marketing, cloud computing, project management, data science, IT, software development and many other emerging technologies. A company sends you promotional emails or an advertisement on YouTube or the popup you see while browsing a website are all examples of digital marketing strategies. It's an example of digital marketing that shows that you don't always have to be the content creator for your brand.
In a master's program in digital marketing, you'll learn the basics of tools like these, exploring and applying them through courses. The need to be where customers are at all times means that digital marketers have an important responsibility to be aware of changes in technology, social networks and software. .