Summary: Revenue can be the main KPI of any marketing department. However, digital marketing has more nuances, it's more complicated. An in-depth analysis of the 10 marketing KPIs you need to monitor to develop a single source of information. Digital marketing metrics are values used to track and measure the performance of campaigns.
Using performance indicators is essential to keep your marketing strategy evolving. Here are the top 14 digital marketing metrics to measure your success. To help you achieve this goal, we created this post that lists and explains the 14 main digital marketing metrics. Find more than 15,000 writers, publishers, content strategists, translators, freelance designers and more experts to hire.
Watch this live social media template Social media traffic metrics cover the same things as SEO traffic (visits, unique visitors, traffic sources, etc.) You might want to track your general KPIs for all channels, as well as channel-specific numbers. Like social media traffic, you might want to track overall conversions, as well as the results of each channel. Watch this live email marketing template. For example, you might be tempted to keep track of improper metrics, such as your “likes” on Facebook or your followers on Twitter, but if you're not currently running a social media campaign with the goal of getting more “likes” or followers, why track it? Not an effective KPI.
This KPI represents the number of times your brand is mentioned on social networks and online spaces in a given period. Keep track of the amount of organic “buzz” your brand generates and how often people include your brand in relevant debates. However, the disadvantage is that it does not specify whether the mentions have a positive or negative tone. A key performance indicator (KPI) is a quantifiable measure, or metric, that you can use to measure some aspect of your company's performance and marketing activities.
Without the right vocabulary to measure and describe your progress, you won't have much to prove when it comes to the success of your marketing. Therefore, one of the most important digital marketing metrics is the total number of visits to the site, which, as the name suggests, measures the total number of visitors to your website. In other words, the KPI must provide a specific result that digital marketers can measure, that can be identified when you achieve it, that is relevant to your objectives and to which a deadline or deadline can be applied. For example, your SEO could be driving almost all of your leads and qualified sales, while you're wasting money on other marketing channels, such as PPC ads, that don't generate any.
The ease of tracking any digital marketing KPI, from website traffic to e-commerce metrics, customer loss, CPA, or organic search, can be a double-edged sword. This is a general marketing KPI, but it can also be applied to any of the other categories if you want to track each channel separately. DashThis is the power behind thousands of reporting panels created and delivered by agencies and digital marketers every month. You should keep track of your digital marketing metrics to have a clear idea of what works and what doesn't.
When I prepare a marketing performance report, I like to use five or six KPIs more than that, and I've found that I'm simply adding noise. Once you've established your KPIs, it's time to develop strategies for what your digital marketing team is going to do to achieve them and the metrics you're going to monitor throughout the process. A marketing KPI is a quantifiable value that is used to measure how effectively you have achieved a departmental or business objective over a specific period of time. If you accumulate a list of a dozen or more KPIs, you can hide your marketing performance and distract from the progress you've made.