Also known as introductory emails, welcome emails simply introduce you and your company to potential customers. A smart way to get users to open your emails is to tell them in the subject line that you forgot to include something in their last purchase. Sixty percent of consumers say that they bought thanks to a marketing email. Compare that to the 12.5 percent of consumers who say they would consider using the “buy” button on social media, and it's not a big contest.
An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and achieve your business goals. Here are some unique email marketing ideas that can help your company stand out in your subscribers' inboxes. WebFX's patented digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI and make strategic decisions.
But to see a high percentage of purchases from your email marketing campaign, you have to do it right and stand out in the inbox. We'll talk about some of the reasons why you should adopt an email marketing campaign if you haven't already. Email marketing allows you to easily track your emails to know exactly who opened them, how many times, and when. In addition, 79% of B2B marketers consider email to be the most powerful channel for distributing their content.
EmailMarketingFX allows you to create a personalized email marketing campaign that will appeal to your target customers. In addition, marketers have seen a 760% increase in revenue thanks to the use of email campaigns and the creation of email lists. Conversions are one of the main objectives of digital marketing, and email conversion rates are considerably high. Email marketing is about creating content that benefits your readers, and you can do that by creating holiday campaigns.
Many companies forget that email marketing is an extension of their other marketing channels, such as their website and social media profiles.